• liuhuafang 在群组 Marketing 的群组图标Marketing 发布了一条更新: 6年, 3个月 之前

    叶茂中 :产品是用来和消费者交换的;品牌是用来和消费沟通的。产品定位关键是找到差异化机会。品牌定位不是宣传产品,而是要找到兼容产品的理念,找到拔动消费者心弦的魂。产品的魂和品牌的魂并不是二合一的,而是截然不同的两个层次两个方向。可惜很多企业把它们混为一谈。

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